Privacy Policy
Privacy Policy
Tovey Developments Limited T/A Smart Lettings
Effective Date: 23 May 2026
Last Updated: 23 May 2026
This Privacy Policy explains how Tovey Developments Limited T/A Smart Lettings (“Smart Lettings”, “we”, “our”, or “us”) collects, uses, stores, and protects your personal data when you use our services, visit our website, contact us, or interact with us in relation to property sales, lettings, valuations, property management, or associated services.
We are committed to protecting your privacy and handling your personal information transparently and in accordance with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018, and other applicable data protection laws.
1. Who We Are
Tovey Developments Limited T/A Smart Lettings
Company Number: 12485205
Registered Office: 50a Oxford Street, Pontycymer, Bridgend, Wales, CF32 8DB
Trading Address:
50a Oxford Street, Pontycymer, Bridgend, Wales, CF32 8DB
Email: info@smart-lettings.co.uk
Telephone: 01656 657033
Website: www.smart-lettings.co.uk
For the purposes of data protection law, Wisemove is the “Data Controller”.
2. The Information We Collect
We may collect and process the following categories of personal data:
Identity Information
- Full name
- Date of birth
- National Insurance number (where legally required)
- Photographic ID
- Passport or driving licence details
Contact Information
- Address
- Email address
- Telephone numbers
Financial Information
- Bank account details
- Income and employment details
- Credit history
- Affordability and referencing information
Property Information
- Property ownership details
- Tenancy information
- Viewing history
- Valuation records
- Property preferences
Technical Information
When you use our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Cookies and usage data
- Website interaction data
Marketing Preferences
- Communication preferences
- Subscription choices
- Consent records
3. How We Collect Your Information
We collect personal data:
- Directly from you
- Through website forms
- During telephone calls or meetings
- Through property portals
- Via tenancy applications
- From landlords, tenants, buyers, sellers, guarantors, or referees
- Through anti-money laundering and identity verification providers
- From publicly available sources where legally permitted
4. How We Use Your Information
We process your personal data for the following purposes:
Property Sales and Lettings
- Arranging viewings
- Marketing properties
- Managing offers and negotiations
- Preparing tenancy agreements
- Property management services
Legal and Regulatory Compliance
- Anti-money laundering checks
- Right to Rent checks
- Fraud prevention
- Compliance with legal obligations
Customer Service
- Responding to enquiries
- Providing valuations
- Maintaining records
- Handling complaints
Marketing
Where permitted by law, we may send:
- Property alerts
- Market updates
- Service information
- Promotional communications
You may opt out at any time.
Website Administration
- Monitoring website performance
- Security and fraud detection
- Analytics and improvements
5. Lawful Bases for Processing
Under UK GDPR, we rely on the following lawful bases:
- Contractual necessity – to provide our services
- Legal obligation – to comply with regulatory requirements
- Legitimate interests – to operate and improve our business
- Consent – where required for marketing or cookies
- Vital interests – in exceptional circumstances
6. Sharing Your Information
We may share your data with:
- Landlords, tenants, buyers, and sellers
- Solicitors and conveyancers
- Mortgage advisers and brokers
- Referencing agencies
- Maintenance contractors
- Deposit protection schemes
- Utility providers
- Regulatory authorities
- IT and software providers
- Property portals and advertising platforms
We only share information where necessary and ensure appropriate safeguards are in place.
7. International Transfers
We primarily store and process data within the United Kingdom.
If personal data is transferred outside the UK, we will ensure appropriate safeguards are implemented in accordance with UK GDPR requirements.
8. Data Security
We use appropriate technical and organisational security measures to protect personal data against:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
These measures include:
- Secure systems and passwords
- Access controls
- Encryption where appropriate
- Staff confidentiality obligations
9. Data Retention
We retain personal data only for as long as necessary for:
- Legal obligations
- Regulatory compliance
- Property transaction records
- Accounting and tax purposes
- Dispute resolution
Retention periods may vary depending on the nature of the data and legal requirements.
10. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent at any time
To exercise your rights, please contact us using the details below.
11. Cookies
Our website may use cookies and similar technologies to:
- Improve website functionality
- Analyse website traffic
- Remember preferences
- Deliver relevant advertising
You can manage cookie preferences through your browser settings.
12. Third-Party Links
Our website may contain links to third-party websites including property portals and service providers.
We are not responsible for the privacy practices or content of third-party websites.
13. Complaints
If you are unhappy with how we handle your personal data, please contact us first so we can attempt to resolve the matter.
You also have the right to complain to:
Information Commissioner’s Office (ICO)
Telephone: 0303 123 1113
14. Contact Us
If you have any questions regarding this Privacy Policy or your personal data, please contact:
Claire Tovey
Compliance and Administration Director
Tovey Developments Limited T/A Smart Lettings
50A Oxford Street
Pontycymer
Bridgend
CF32 8DB
Email: info@smart-lettings.co.uk
Telephone: 01656 657033
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, operational, or regulatory changes.
The latest version will always be available on our website.
